Hotel Sales Coverage for Group Business and Direct Bookings

Hotel sales is a different discipline from hotel marketing, even though the two get lumped together constantly. This section is about group business, direct bookings, RFP responses, and the relationship between a sales team and a revenue team that either works well or quietly costs a property money.

We write for sales managers and general managers who need to rebuild a pipeline after a slow season, respond faster to RFPs, or figure out why direct bookings aren't converting the way they used to. Where a tactic depends heavily on property type or market, we say so instead of presenting one approach as universal.

If closing group business or improving direct booking share is part of your job, this category is built around that work.

Related coverage: Hotel Revenue and Guest Experience.