Hospitality Branding
10 Hotel Marketing Materials That Improve the Guest Experience and Strengthen Your Brand
From lobby signage to rack cards, the printed pieces still doing real work for hotel brands.
Read more →Branding for a hotel isn't a logo and a color palette. It's the rack card in the lobby, the tone of the email confirmation, the photography on the booking page, and whether a guest could tell your property apart from three competitors down the street. This section covers how hotels build a brand that actually reads as distinct, on a budget that's realistic for an independent or boutique property.
We cover printed materials, signage, brand voice, photography, and the harder question of whether a refresh is worth the cost compared to simpler fixes. Branding decisions get made under pressure, usually right before a renovation or a new season, so we try to give you enough to make that call without hiring a full agency.
Marketing managers and owners thinking about how their property looks and reads to guests will find the most use here.
Related coverage: Hotel Sales and Hotel Revenue.
From lobby signage to rack cards, the printed pieces still doing real work for hotel brands.
Read more →The two get confused more often than you'd think, and they cost very different amounts.
Read more →Most property descriptions could be swapped between competitors and nobody would notice.
Read more →Menus and room service cards do more brand work than most GMs realize.
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